HeronPreston.com is a lifestyle blog about a young tycoon in the making that lives in New York. This digital space is used to talk about People & Culture(learn), Travel(love it), Creativity(its natural), Networking(need) and Skateboarding(health) through original photography, film and words. I am a Junior Strategist at Naked Communications, a strategic communications group here in NYC.

Heron Preston
New York
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focused

heron p. - May 4th, 2008

so ive been working on probably the biggest personal HP project ever, which explains my lack of posts. im focused baby. i havent abandoned you, dont worry, i’ve just switched my creative energy else where. but what exactly that is, im not really ready to share just yet. don’t like to open my mouth until it’s all just right! but don’t worry it’s coming next month! indeed it is. in the meantime, these are some photos i found on my latest disposable cam that i like to carry around with me until it’s all filled up and ready for developing. enjoy. oh yeah and peace to my finger getting in the way of like every photo!

this girl handles sales in japan for my friends clothing line, AD4. she came by Naked one day to hang out. it was so nice out and she was so nice, i decided to take a flick of her standing in the middle of the street.
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i was walking on spring st & elizabeth in nolita on my way to handle some biz, and ran into OG new yorker mike saes, founder of the bridge runners amongst other things. he was moving some original futura paintings out of a restaurant he has interest in when this photo was taken. it was super nice out, probably one of the very first nice days of spring.
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walking to work one morning on spring st i had to run to catch a photo of this guy, not only riding a segway to work, but through the fucking doors! did he even ride it into the elevator? who knows, but pretty boss major if you ask me. welcome to new york.
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.25 century guy

heron p. - April 20th, 2008

it was my 25th birthday on april 18. these are some polaroids i found from my bbq on my friend sara’s roof.

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Naked Photoshoot

heron p. - April 8th, 2008

as told by my co-worker, joe. Also, check the video I filmed + made at the bottom of this blog post from the entire day, start to finish! it’s pretty saucy i must say so myself. sun dance film festival 6 thumbs up. you might see me in there somewhere stuntin.

Recently Naked NY took our second annual family photo. The 2007 Naked NY family photos set the bar pretty high.

This year with almost triple the employees we had to take it to the next level. We kept the same theme of Grimaldi meets Dynasty and official Naked Communications photographer Akira Ruiz returned. However, instead of shooting the photos inside the office we chose a more appropriately dramatic setting.

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We loaded everyone into a bus and treked out to Old Westbury Gardens, the former estate of John Shaffer Phipps (1874-1958) a lucky son of Henry Phipps, Jr. (1839-1930), a capable financier who himself had the good fortune to be a childhood friend of Andrew Carnegie. You may recognize the estate from two of my favorite movies North by Northwest and Cruel Intentions.

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The final product is still being developed under the care of Akira and “Mariah’s Retoucher”. While you wait anxiously for it to arrive tide yourself over by taking a look at some of the individual and group test shots posted on flickr.



For those of you who can’t get enough of our charming eccentricities take a look at the short video about the day filmed and edited by Times Square billboard model and Naked Strategist, the Heron Preston Johnson:



haunted house

heron p. - April 7th, 2008

i was just taking some photos of my house then appeared a figure trying to move my chair. out of nowhere! i knew those sounds of someone walking around at night weren’t just sounds of the wood breathing.






Being True

heron p. - March 31st, 2008

I got a couple of emails from some friends about this one. First was from Josh, Nike NYC. Then I got another email from Kathy, the director of photography at The JRNL. Then another from photographer Jeaneen Lund who shot me for the “Hey You’re Cool” spread in Mass Appeal. It was a must I travel out to BK for this one. Glad I did, it was quite the turn out, a lot of familiar faces family + friends, good vibes, drinks and cool photography. Then my Dad, Morticia and I ended back in Manhattan for some soup dumplings at Joe’s Shanghai in Chinatown.

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ran into Kathy right when I got there. i first met her like 2 years ago late 06 at a new school house party in soho near my old house. it’s so easy to track relationships these days and how they were made just by tracking down old photos online. cool or scary? all of the above?
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louie / mickey
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jack siegel of the skull
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feels as if the twins are all city
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the twins fuck with legos in a major way.
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Kaws
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Frank 151 photo editor, Craig Wetherby
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Dante Ross
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Dice
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Josh, nike nyc
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young producer
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jessy
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matt
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j swizzy wearing my girl dana’s shirt of genevieve jones
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a look from the insdie, out. Shadi Perez
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a look from the outside in. homie
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me and morticia checking out some photos on my camera. double teaming bitches. jack skull set took this one.


soup dumplings!
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friends in cool places

heron p. - March 24th, 2008

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my homie brad works over at DLX distribution in san francisco. i met him in spanish class like my sophmore year of high school. he sent me a DLX krooked package last week with some goodies. the weather is getting nice so i feel like blogging about skateboarding. we gon’ skate till we die.more soon.

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“My New York”

heron p. - March 10th, 2008

Kevin from Given Collective gave me a disposable camera to capture “My New York” for a project of his - this is what I came up with.

this is roxy summers. she just got the cover of URB magazine. i had to stop by her house for some work. she had bright pink lipstick on so i asked her blow a kiss.
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and this is roxy grinding the night away. she does not sleep, seriously.
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my friend ‘french sara’. she’s showing off her new tattoo - “SNOW”
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fashion week NYC - a party at A-Ron’s Wreck Center. it was dope. there were tons of people in town from over seas. here you see A-Ron, Julien Nike Global and A-Cyde Nike London
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Same party. Captured here you see artist So-Me whose art work touches the Justice videos and even Kanye’s amongst other things, and next to him, that tall guy’s name is Busy P - he does Ed Banger Records and manages Daft Punk. - im sure you know about these guys. you see that smile on So-Me’s face? well, it was taken seconds after i spilled my beer all over myself. i had a beer in my left hand, and the cam in my right. i went to take a picture using two hands, and the beer poured all over me. who cares.
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same party. looks like a picture of the crowd, but it’s really of Ricky. you see him pointing and looking at me in the crowd? he is one of the head designers for Supreme and works right around the corner from me here in Soho. i met him back in san francisco when i was like 18/19yrs old and made his couch my bedroom for a couple of months while i worked on Haight St.
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same party - these are some of A-Ron’s interns who helped shape the space. sorry homie on the bottom for cutting your head off. i had a tight angle to play with and i was faded, ooo weeee!
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remember that photoshoot i spoke about that was at my house? well this is another look. you’ll know all about it very soon i promise you. nathan killing it.
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same photoshoot. that’s morticia. she’s so fire. she works for this guy (scroll down)
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same shoot. that’s tracy. she’s so fire. making shorts, does photography, cool girl and blogger. NYU
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same shoot. that’s katia. she’s so fire. classmate from turkey. now i want to travel to istanbul. does photography and works in fashion. SVA
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that’s baby tabatha from Married to the Mob. she was partying with me at the Colette / MOB / Jalouse party during fashion week.
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Warren Buffet, now the richest person in the world.

heron p. - March 7th, 2008



Warren Buffet, originally uploaded by heronpreston.

I light weight kicked it with him back in the day when I was still at Parsons and wore pink polo sweaters. he’s a really smart guy. you see how i set up the photo? had to act fast. think fast. i’m like one of the hardest dudes i know. heard of the “Ovarian Lottery”? Then read this paragraph. throw it around your friends. born lucky.